Lifestyle: New Launches + Latest Trends
2010 witnesses the launch of What’s Up Guides. The guide quickly gained popularity as a discovery platform for city dwellers looking to experience the pulse of the city.
What’s Up Guides put the focus on happening hangouts, shopping destinations, fashion updates, exciting city getaways & best eat-outs.
We are changing!
What’s Brand New is a discovery platform going pan-India with a focus on new launches and latest trends related to lifestyle. We feature brand/product launches and happening trends with content that is relevant and engaging.