About Us

Lifestyle: New Launches + Latest Trends

2010 witnesses the launch of What’s Up Guides. The guide quickly gained popularity as a discovery platform for city dwellers looking to experience the pulse of the city.

What’s Up Guides put the focus on happening hangouts, shopping destinations, fashion updates, exciting city getaways & best eat-outs.

We are changing!

What’s Brand New is a discovery platform going pan-India with a focus on new launches and latest trends related to lifestyle. We feature brand/product launches and happening trends with content that is relevant and engaging.

Our prime focus

Wellness + Grooming
Food + Drink

Our Audience Profile