adidas Originals unveils its squishiest innovation yet – ZX 2K BOOST

What’s New!

adidas Originals Fall-Winter 2020 blockbuster launch that introduces the off-beat innovator of the Originals family – the ZX series, bringing forth the groundbreaking chapter of ZX 2K BOOST to create the squishiest ZX silhouette yet!

A lifestyle focused shoe in evolved Boost™ technology with a squishy aesthetic in bold gradient colorways, the new ZX 2K Boost aims to be the most comfortable lifestyle sneaker for making a statement in the city. Championing squishiness over everything while elevating comfort and satisfaction, the bold silhouette is ideal for a generation that traffics in the offbeat, future-forward innovations.

With more squish, more squeeze, more comfort, and more style, the new ZX chapter launches globally on August 1st 2020.

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