Barista launches Hitachi Alphonso Smoothie- A unique marketing approach to drive Brand Buzz

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The craving for the King of fruits is an all-time high. Alphonso Mango, the most sought after the fruit is here to surprise Barista consumers in a new avatar. To satiate this mango craving, Barista introduces a Mangolicious creation- Hitachi Alphonso Smoothie. The all-new smoothie has the richness of Alphonso mango blended with vanilla ice cream & milk.

Inspired by the cool air philosophy of Hitachi, the drink is commissioned to give patrons the much-needed relief from the scorching heat. The smoothie is deemed as a perfect refresher which takes care of the internal heat while the Hitachi Air conditioner weaves its magic from the outside.

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