Center fresh, the iconic brand from Perfetti Van Melle India is today synonymous for its fresh breath promise. In the ‘new normal’ followed by opening up of several workplaces, people are now spending more and more time behind masks for their own safety and others around them. This prolonged usage of the mask makes the consumption of a Center Fresh mint or gum even more relevant so as to stay fresh and comfortable behind the mask during long hours at work.
Taking this initiative forward, the brand curated ‘Freshness Kits’ which were distributed to doctors, nurses, policemen, and many other front liners to thank them for their work to keep all of us safe. This endeavor was to add a bit of Center Fresh’s long-lasting freshness to their challenging and grueling workdays.