InterContinental Hotels Group, one of the world’s leading hotel companies, along with SAMHI Pvt. Ltd, undertook an in-depth consumer survey to better understand the needs and expectations of the road warriors in India.
The survey was conducted by Nielsen India in Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad with 25-44-year-old frequent travelers.
The survey revealed that while 54% of the respondents are already enrolled in a hotel loyalty programme, an impressive 74% see benefits in enrolling in a loyalty programme.
The survey also revealed, a larger percentage of the respondents in Bangalore (62%), Hyderabad (58%) and Delhi (57%) are enrolled in a hotel loyalty programme. Among those already enrolled in a hotel loyalty programme, 56% stated that the benefits offered by the programme were by far the most valuable aspect of the loyalty programme followed by ease of redemption (24%) and global network (20%).