Wrangler has introduced the first denim apparel dyed with foam, an innovative technique that uses 100% less water than conventionally-dyed denim. The global product launch of foam-dyed denim follows Wrangler’s promise to discover and implement throughout its supply chain the most sustainable ways for dyeing denim. The new dyeing process also reduces energy use and waste by more than 60 percent compared to the traditional denim dyeing process. The Indigood™ products will be featured in the ICONS Collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability available on the denim market today.
Where: Available at select Wrangler stores across the country