Perfetti Van Melle India has collaborated with Sony Pictures for its flagship gum brand Center Fruit. Spiderman frenzy is at its peak with the release of the film Spider-man Far from Home and Marvel fans can celebrate with a limited edition Center Fruit ‘Spiderman – Far from Home’ pack which comes with a special limited-edition variant with Spider-Man themed packaging. The rollout of the new product is also being supported with a co-branded TVC made in collaboration with Sony Pictures.. The repartee in the TVC introduces the new Center Fruit product that cuts into visuals from the original motion picture trailer.
Where: Available major offline and online retailers